There was very little advertising used for this film. There were few posters up such as the one displayed above. There was a few magazine articles and also thses posters were up at the cinemas as well.
Sunday, 25 November 2012
My Brother The Devil - Online Marketing
Twitter page: https://mobile.twitter.com/MBTDFilm?p=s
Facebook Page: http://www.facebook.com/mybrotherthedevil
Their use of online markting is suited to the target audience of the movie as it is targeted at teens and young adults.
My Brother The Devil - Trailer
The trailer to the film was uploaded on to youtube on the 4th October 2012, a month before it was released, by the UK distributor of the film, Verve Pictures.
My Brother The Devil - Research
- The film is directed by Sally El Hosaini
- The film was produced by Julia Godzinskaya, Gayle Griffiths and Michael Sackler
- The production companies involved were: Rooks Nest Entertaintment and Wild Horses Film Company
- The film can be seen at: Vue, Odeon, Cineworld, Empire and other independant cinemas. The competition faced by this film are Skyfall, Twilight Breaking Dawn Part 2, Argo and more.
- The film won many awards including some at the Sundance ilm Festival, Best actor at Milan Film Festival, Best Newcomer at London im Festival.
- The film stars: James Floyd, Fady Elsayed and Said Taghmaoui
- The budget for this film was £1million
- It was mostly filmed in Hackney but during the riots, filming was moved to Wimbledon
- The camera used to film the movie was an Arri Alexa
- The UK distributor of the film was Verve Pictures - they are known for low budget films
- There were very little examples of synergy used as well as cross media convergence. A few songs were made for this film by UK artists.
my brother the devil research
Production companies: Wild Horses Film Company, Rooks Nest Entertainment
International sales: Pacha Pictures, http://pachapictures.com
Producers: Gayle Griffiths, Julia Godzinskaya, Michael Sackler
Executive Producers: Sally El Hosaini, Mohamed Hefzy
Cinematography: David Raedeker
Editor: Iain Kitching
Production designer: Stephane Collonge
Music: Stuart Earl
Main Cast: James Floyd, Saïd Taghmaoui, Fady Elsayed,Aymen Hamdouchi, Ashley Thomas, Anthony Welsh, Arnold Oceng, Letitia Wright, Amira Ghazalla , Elarica Gallacher, Nasser Memarzia
International sales: Pacha Pictures, http://pachapictures.com
Producers: Gayle Griffiths, Julia Godzinskaya, Michael Sackler
Executive Producers: Sally El Hosaini, Mohamed Hefzy
Cinematography: David Raedeker
Editor: Iain Kitching
Production designer: Stephane Collonge
Music: Stuart Earl
Main Cast: James Floyd, Saïd Taghmaoui, Fady Elsayed,Aymen Hamdouchi, Ashley Thomas, Anthony Welsh, Arnold Oceng, Letitia Wright, Amira Ghazalla , Elarica Gallacher, Nasser Memarzia
Monday, 19 November 2012
Bus Posters
There are banners on the side of buses
As well as whole buses being covered in the poster
Skyfall Research
The producers of the movie are MGM and EON - Barbara Broccoli. these companies are known for most of the other James Bond movies e.g. Casino Royale, Quantum of Solace, Die Another Day.
The film is shown at all if not most cinemas. there are different ways of viewing the film as well such as, IMAX, digital viewing and 35mm.
Across London there has been many different types of advertising used to market the film; billboards, posters, buses, moving posters etc.
Sunday, 18 November 2012
Skyfall Website
There were two websites to promote the film:
The first was a website for the movie skyfall itself
The second website was a general website for the James Bond
Skyfall facebook page
A facebook page was also made for marketing services. This is a great way of marketing the movie as many people have facebook pages which means it reaches a broad audience.
Official Skyfall Trailer
The official trailer uploaded on to youtube through SonyPictures on the 31st July 2012
Sunday, 28 October 2012
researching swedes
this is silimar to our swede as they both start with a threatening phone call which gets the victim uneasy and filled with fear. the main things that the actual film 'scream' shows is fear, suspense and death. this swede shows all of this and this is what we aimed to show also.
in our swede our mise en scene made the scene seem much more realistic as a real mask was used with a cloak (the original outfit of the scream character in the fim) and also we used a mobile phone instead of a telephone as its unlikely a telephone would be in a class room.
this is a good swede of the film as it shows fear, suspense and death which was the main themes of the film.
normally the budget and low quality of a swede makes it quite funny but as we didnt want our swede to be seen as a comedy but taken seriously we tried not to look too budget.
My contribution to my groups swede
I made several contributions to the swede. one of these contributions were planning the scene that was filmed. another was actually acting in the swede, i played the masked villain that was out to kill. all members of the group made a contribution in how the scene was filmed eg camera shots. when it came to editing, the group used final cut pro and most editing was done by myself, and music added by Joe, Korima and Lydia did make small contributions in this area. when it came to the marketing of our swede, again we all played a part, me creating radio ads and radio interviews which then went onto the Internet.
Thursday, 25 October 2012
Swede Research
http://www.youtube.com/watch?v=ef8XS3ZL9mA
I like this Sweded version of Lord of the Rings because although its a low budget piece of film, the props and sound effects make this swede very similar to the original film. What i also like about this swede is the actors have added humour which makes this swede enjoyable to watch.
I like this Sweded version of Lord of the Rings because although its a low budget piece of film, the props and sound effects make this swede very similar to the original film. What i also like about this swede is the actors have added humour which makes this swede enjoyable to watch.
Film Industry Homework 1
AS Media Studies
Film Industry
Production
Stage 1: The idea
An idea occurs to someone such as a Writer, Director, Producer, or Actor. In this competitive industry, ideas need to be fresh and marketable. Whether the idea moves forward from this point, and how quickly, depends on who comes up with it.
Stage 2: Development
An idea has to be evaluated before any significant money is spent on developing it into a full-fledged screenplay. The idea has to be original yet have an air of familiarity to be marketable to a broad spectrum of people. The budget is taken into account at every point of the process. If the idea manages to jump successfully through all the requisite hoops, a writer is hired under the WGA contract and a TREATMENT of the story is completed.
The treatment may go through many committees and studio executives before the process is allowed to continue to the actual screenwriting stage. Typically the writer who pitched the idea and worked up the treatment is hired to do at least the first draft. The screenplay usually goes through the same obstacle course that the treatment did. Major rewrites may continue right up to the first day of shooting, and daily rewrites throughout production are a common occurrence.
The treatment may go through many committees and studio executives before the process is allowed to continue to the actual screenwriting stage. Typically the writer who pitched the idea and worked up the treatment is hired to do at least the first draft. The screenplay usually goes through the same obstacle course that the treatment did. Major rewrites may continue right up to the first day of shooting, and daily rewrites throughout production are a common occurrence.
Stage 3: Pre-Production
Once all the ABOVE-THE-LINE people are reasonably happy, the project moves into official preproduction. It is during this stage that any additional above-the-line personnel are hired. As the production start date becomes imminent, BELOW-THE-LINE crew are called. More often than not, the Director and at least one A-LIST star are asked to commit during development. Most films, both studio and independent, have a difficult time being financed without the interest of a major corporate or financial entity. As momentum for the project builds, schedules are created and a “realistic” budget is calculated. If not enough time is spent or shoddy work is done during preproduction, all efforts later on, during production and beyond, will undoubtedly suffer.
Stage 4: Production
During this twelve-week period the words on the page are turned into pictures and sound by a cast and crew of over one hundred skilled and typically union (IATSE, DGA, SAG, Teamsters) employees. Every shot featuring the principal cast is filmed by the FIRST UNIT crew. If additional photography is needed that doesn’t necessarily involve the main cast, such as stunts or elaborate special effects, a SECOND UNIT or SPECIAL EFFECTS UNIT is assembled to shoot simultaneously at a different location.
Stage 5: Post-Production
Postproduction is usually considered the period when all of the film is edited. The truth is that during actual production, an Editor has been cutting the DAILIES continually. By the time the shooting schedule ends, the Director will have a nearly complete movie to look at. Some Second Unit and effects work may continue far into the postproduction schedule. The Director and Producers will alter the Editor’s work as they please until they are happy. Location sound is fixed with ADR, SOUND EFFECTS, and a music score is married to the completed picture.
Marketing
Three ways of marketing a film:
1. Social Marketing:
It refers to the design, implementation and control of programs to increase the acceptability of a social cause or practice among people e.g. No Smoking campaign in Delhi University, publicity campaign for casting vote.
2. Augmented Marketing:
It refers to providing additional services by way of innovative offerings and benefits to the customers to increase his level of satisfaction e.g. free home delivery service by Supermarkets.
3. Direct Marketing:
Marketing through various advertising media that interact directly with consumers, generally calling for the consumer to make a direct response, e.g. Catalogue Selling, Mail-order, Tele-calling and TV shopping.
Exhibition
Wide Release
The most common release pattern, in which the film is released nationally in all markets. This is the pattern used by the majors, since this type of release pattern requires a heavy investment in prints and national advertising, which while having reach into all markets, is expensive. With a wide release, the producers and distributors can realize revenues to recoup their investment in a shorter time period (provided that the film is successful). Finally, revenues from DVD sales can also be realized faster from a quickly-executed theatrical release (the shorter the time period between the theatrical release and the DVD release, the greater the potential for DVD income).
The Modified Wide Release
The film will open in a few major markets and expand week by week to build awareness and allow positive word-of-mouth reputation to develop. This type of release would initially be supported spot advertising (advertising in a specific geographical area, such as a city) and may move to national advertising once it expands to other markets.
Exclusive and Limited Runs
Exclusive and limited runs begin with engagements at a limited number of screens, traditionally in large urban areas, such as Toronto. Based on favourable reviews and positive word-of-mouth, the film may move slowly to additional theatres. This release pattern is almost always used for upscale 'art-house' or foreign films and may be part of a platforming strategy, where critical acclaim in an important market will assist in providing momentum for a wide release.
Monday, 22 October 2012
Sunday, 21 October 2012
production,distribution,marketing and exhibition
Production
There are several stages to producing a film. Firstly before production a writer needs to have a idea and them turn this into a story. After this he needs someone to produce the film. This involves scriptwriting, this is turning the story into scripts. Casting which is choosing people to be in the movie. Actually shooting the film then editing of the film and then screening the finished product.
Distribution
A distributor must be confident in a film and its abilities to be successful, helps if you have a good producer. After having this confidence, then the distributor makes a deal based on two financial models: leasing and profit sharing. After the deal is made the distributor plans a strategy for opening the movie and can then go on to distributing the movie on VHS, DVD, cable and CD sound tracks.
Marketing
This is advertising and enables people to be aware of the upcoming film. This includes :
This is getting the film out to the public, most commonly a film is first released into the cinemas, this is called a premier, films in the cinemas can be seen in 3D or 2D. A film can also be shown in other places, not only the cinemas, it can also be made into a DVD after it has been in a cinemas for a while. Movies can also be seen on the cinemas sometimes illegally.
There are several stages to producing a film. Firstly before production a writer needs to have a idea and them turn this into a story. After this he needs someone to produce the film. This involves scriptwriting, this is turning the story into scripts. Casting which is choosing people to be in the movie. Actually shooting the film then editing of the film and then screening the finished product.
Distribution
A distributor must be confident in a film and its abilities to be successful, helps if you have a good producer. After having this confidence, then the distributor makes a deal based on two financial models: leasing and profit sharing. After the deal is made the distributor plans a strategy for opening the movie and can then go on to distributing the movie on VHS, DVD, cable and CD sound tracks.
Marketing
This is advertising and enables people to be aware of the upcoming film. This includes :
- trailers
- poster campaign
- slide shows at the movies
- Internet
- newspapers
- merchandising
This is getting the film out to the public, most commonly a film is first released into the cinemas, this is called a premier, films in the cinemas can be seen in 3D or 2D. A film can also be shown in other places, not only the cinemas, it can also be made into a DVD after it has been in a cinemas for a while. Movies can also be seen on the cinemas sometimes illegally.
Saturday, 13 October 2012
Preparation for making Scream
Preparation for making Scream
Cast
- The person that dies – Korima
- Ghostface - Marlon
Props
- Scream mask
- Knife
- Cloak (bin bag)
- Phone
Swede Research
Swede –
A
low budget re-make of a well-known film/ programme. Like a spoof or parody etc.
The Exorcist
My favourite thing about this swede was that it wasn't one
particular scene. It was a summary of the whole movie. It wasn't too long and
it was fun to watch. My favourite part was when the ‘girl’ threw up the purple goo
at the priest. It was funny because the priest was trying not to laugh when it
hit his face. The other thing was that you clearly see the shadow of the spoon
that was used to launch purple goo on the wall.
Production, Distribution, Marketing & Exhibition
Production, Distribution, Marketing & Exhibition
Production
Film making involves an initial story, idea, or commission,
through scriptwriting, casting, shooting, editing and screening the finished
product before an audience that may result in a film release and exhibition.
Typically, it involves a large number of people, and takes from a few months to
several years to complete.
Development
- · Producer selects a story
- · After identifying a theme, a producer works with writers to prepare a synopsis
- · Produce a step outline – breaks the story into one paragraph scenes
- · Prepare a treatment – 25 to 30 pages of page description of the story, its mood and characters
- · Screen writer writes a screenplay
- · Film distributor contacted to assess the likely market and potential financial success
- · Producer and screenwriter prepare a film pitch and present to potential financiers
- · Once they receive the ‘green light’ the parties involved negotiate deals and sign contracts
- · Move on to pre-production period
Pre-production
- · Production company is created and production office established
- · Production is storyboarded and visualised
- · Production budget is drawn up
- · Production hires a crew
-
The director
-
The unit production manager
-
The assistant director
-
The casting director
-
The location manager
-
The director of photography
-
The director of audiography
-
The production sound mixer
-
The designer
-
The composer
-
The production designer
-
The art director
-
The costume designer
-
The hair and make-up artist
-
The story board artist
-
The choreographer
Production
The raw
elements for the finished film are recorded
Post-production
- · Film released to cinemas or occasionally to a consumer media (DVD, VCD, VHS, Blu-Ray) or direct download from a provider
- · Film is duplicated, press kits, posters, and other advertising materials are published for promotion
- · Film distributors release film with launch part, press releases, interviews and press preview screening
- · Film is played at cinemas and DVD is released few months later
Distribution
A film distributor makes the movie available to be watched
by an audience. This can be done in various ways; for example with a theatrical
release, a home entertainment release (DVD, Video or Blu-Ray) or television
programme for broadcast syndication and may include digital distribution.
Another way could be through internet release.
Marketing
There are loads of ways that films are marketed. For
example:
- · Posters
- · Billboards
- · Internet adverts
- · Trailers
- · Magazines/Newspaper
- · Bus stands
- · Train stations
- · Buses
Exhibition
People can watch films at the cinema, online at home on DVD
or Blu-Ray or on television.
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